The following features are what we will include cryptocurrency exchange design:
Large selection of trading pairs: All solid exchanges should of course have both BTC and ETH, but to really cater for the needs of the community, I think that there should be a large selection of altcoin trading pairs. For any investors going more towards altcoins, then your exchange would not need to loose them.
Intuitive and easy UX: Self-explanatory point. Many exchanges are experienced as “too complicated” by investors.
Low trading fees and withdrawal fees: Trading fees range from 0 to 20.00% (yeah you read that right, 20.00%). Industry average is arguably around 0.25%. To really attract investors, set a trading fee below 0.25%.
Many different deposit methods: Make it possible to deposit with debit cards and wire transfers. Many exchanges only accept deposits through cryptocurrencies and if you’re a totally new investor, you would then have to go and get crypto from somewhere else.
Security: Also self-explanatory. Security is always of the utmost importance and cannot in any way be less than perfect.